Strategic Focus Areas

 

    • Customer Relationship Management (CRM)

    • Acquisition and retention strategies

    • Email Marketing

    • Customer Service

    • Community Management

    • Organic Marketing

    • Influencer Marketing

    • Events

    • Social Media Marketing

    • Google Analytics

    • SEO

    • Environmental Education

    • Sustainability lifestyle tips

    • Zero waste office

    • Shipping

    • Carbon Calculation

    • Material Flow Analysis

    • Waste Management Landfill Diversion Programs

    • Partnerships

    • Sustainability Marketing

  • General advisement in start-up operations

    • finance: bookkeeping, accounting, cap table management.

    • legal: employment and advisor agreements, incorporation filings, state registrations.

    • hr: payroll, taxes, recruiting, international hiring.

    • user experience

    • customer experience

    • vendor management

    • inventory management

    • marketplace diversity and inclusion policies

    • carbon offset initiatives

    • consumer behavior reports & research

    • merchandising and discounting

 

How I work

 

1. Derive insight: using company-specific and industry-related data to map out the climate you’re positioned in and answer questions about your audience. 

2. Set goals: create measurable and time-bound goals; traditionally around awareness, conversion,  and customer retention. 

3. Develop tools: identifying the internal and external tools needed to achieve set goals and sourcing the best option through thorough research and cross-departmental collaboration.

4. Analyze and Iterate: establish data reporting infrastructures to indicate the health of the business and measure progress. Review the success and shortfalls of campaigns through the context behind data. In real-time pivoting strategies to optimize results.

5. Create processes: leveraging what works. I write processes that can be repeated by the team or programmed into applications to increase efficiency and organizational capacity.