Strategic Focus Areas

I have served many roles in fast growing businesses. My sweet spot is building and scaling.

The common thread among my experience and services is leadership, cross-departmental collaboration, and keeping our company values, vision, and mission at the center.

    • Energy Management & Carbon Calculation

    • Material Flow Analysis

    • Sustainable Procurement & Partnerships

    • B Corps Certification Process

    • Waste Management Landfill Diversion Programs

    • Sustainability Marketing

    • Environmental Education

    • Zero Waste E-Commerce Operations

  • General advisement in start-up operations

    • finance: bookkeeping, accounting, cap table management, investor due diligence process.

    • legal: employment and advisor agreements, incorporation filings, state registrations.

    • hr: payroll, taxes, recruiting, international hiring.

    • Facebook & Instagram Advertising

    • Google Analytics

    • Website SEO

    • Customer Relationship Management (CRM)

    • Email Marketing Strategy

    • Acquisition and retention strategies

    • Customer Service, Voice, Policy & Best Practices

    • Community Management, Conflict Resolution and Strategies

    • Organic Marketing Strategy

    • Influencer Marketing

    • Special Events

    • Social Media Marketing

    • Business Strategy: mission, catalogue planning, customer research, product market fit

    • User Experience: web experience planning and optimizing

    • Buying Strategy & Vendor Relations: sustainable product sourcing criteria, margin agreements

    • Logistics: global shipping and warehouse planning

    • Marketplace diversity and inclusion policies

    • Social Impact Initiatives: strategy & implementation

    • Wholesale product strategy

    • Consumer behavior reports & research

    • Merchandising and discounting

    • Associated Marketing, Operations, & Sustainability needs

 

How I work

 

1. Derive insight: using company-specific and industry-related data to map out the climate you’re positioned in and answer questions about your audience. 

2. Set goals: create measurable and time-bound goals; traditionally around awareness, conversion,  and customer retention. 

3. Develop tools: identifying the internal and external tools needed to achieve set goals and sourcing the best option through thorough research and cross-departmental collaboration.

4. Analyze and Iterate: establish data reporting infrastructures to indicate the health of the business and measure progress. Review the success and shortfalls of campaigns through the context behind data. In real-time pivoting strategies to optimize results.

5. Create processes: leveraging what works. I write processes that can be repeated by the team or programmed into applications to increase efficiency and organizational capacity.