How I work
1. Derive insight: using company-specific and industry-related data to map out the climate you’re positioned in and answer questions about your audience.
2. Set goals: create measurable and time-bound goals; traditionally around awareness, conversion, and customer retention.
3. Develop tools: identifying the internal and external tools needed to achieve set goals and sourcing the best option through thorough research and cross-departmental collaboration.
4. Analyze and Iterate: establish data reporting infrastructures to indicate the health of the business and measure progress. Review the success and shortfalls of campaigns through the context behind data. In real-time pivoting strategies to optimize results.
5. Create processes: leveraging what works. I write processes that can be repeated by the team or programmed into applications to increase efficiency and organizational capacity.
Cherished time
Learning is my passion. I value all of the mentors and friends I have met while pursuing my vision.
Thank you to all who have been a part of my journey so far.
Here are some photos to showcase some of our events, projects, and bts fun.

























Austin City Limits. Photo by Charles Raegan
